FASHION FOCUS: SDS (SAME DRESS SYNDROME)

Photography: Darren Skene

1 in four women across the globe have at one time or another suffered from a socially debilitating disorder, SDS, otherwise known as Same Dress Syndrome...social scientists up and down the breadth of London, Milan, Paris and the super continent the US of A have conducted strenuous amounts of research into this issue, think about it how many times have you been out on the town and spotted another bitch absolutely massacring a dress that either you or a friend are wearing?? Quite a few of you I'm guessing! One study even exposed the fact that 1 in 5 women have deliberately ruined another girls dress if she turned up at a shindig in the same attire, fuelled by anger and jealousy.....yikes!

Photography: Philip Panting

A smart 16% of those interviewed used their savvy scense of style to change the look by adding eye catching accessories, 4 in 10 would just grin and bear it whilst 39 per cent of those interviewed would actually speak to their rival, IF she looked like a hot wreck in it!*

To me there's a very easy way to avoid suffering from this massive social faux pas, shop vintage! With the festive season coming up it's all about the glitz and glamour so why not pick up a gorgeous one of a kind piece of vintage history, that way you know for a FACT you'll be the only one rocking this glam piece, check out our ASOS Boutique for some of our super sophisticated dresses perfect for the upcoming party season, whether you're looking for full on beaded number or understated chic we've got you covered.....it's luxury vintage glamour on a high street budget, what's not to love?!

xoxo